We invite publishers, streamers, affiliates and marketing partners to join the Brillbet affiliate programme. This partnership is built for performance-driven collaborators who promote gambling and sports betting content to UK audiences. We work with a wide range of partners — from content sites and streamers to paid traffic specialists — and provide the commercial framework, tools and support needed to convert and retain referred customers responsibly.
The affiliate programme exists to create a mutually beneficial route for customer acquisition and long-term retention. Partners refer players to Brillbet and are rewarded for driving valuable, compliant traffic. The programme focuses on sustainable growth rather than short-term volume, with clear standards for permitted marketing activity and a shared emphasis on safer gambling.
Partners gain access to a UK-facing offering that supports multiple channels and content types. Benefits include competitive commercial terms, timely payments, and a partner dashboard for account management. We also provide onboarding guidance so publishers and influencers can align campaigns with Brillbet’s brand rules and regulatory requirements.
Commissions are performance-based and designed to reflect the value partners bring over time. We offer flexible models that suit different affiliate strategies, including revenue-share, hybrid and CPA arrangements where appropriate. Exact terms are agreed during recruitment and documented in each partner’s agreement; these terms include eligibility rules, payment frequency and qualifying activity.
Accurate tracking and transparent reporting are core to the relationship. Partners receive access to real-time reporting that shows clicks, registrations and conversion metrics. Discrepancies are handled through a defined escalation process and partners can request clarifications on event attribution and payment calculations.
We supply a suite of marketing assets tailored for UK audiences, including creative banners, landing pages and flexible deep links. All materials are reviewed to ensure compliance with advertising standards and safer‑gambling messaging. Account managers provide technical support for tracking set-up, creative optimisation and campaign targeting.
We aim to build long-term partnerships based on regular communication, performance reviews and joint optimisation. Top-performing partners are considered for bespoke commercial plans and co-branded opportunities where appropriate. The programme prioritises responsible growth, clear contractual terms and predictable administration to help affiliates scale sustainably alongside Brillbet.
